Brand Identity & Packaging design

Dravya

a car in back view
a car in back view
a car in back view
a part of a car
a part of a car
a part of a car
Industry
Health & Wellness
Year
2025
Client
Dravya

DRAVYA is a modern, plant-based skincare brand that brings together ancient botanical wisdom and modern science. Rooted in the Sanskrit word for “medicinal plant essence,” the brand believes skincare isn’t just a routine—it’s a ritual. Every product is crafted to help you slow down, connect with yourself, and experience skincare as a deeper, sensory journey.

They source rare botanicals from across the globe—always respecting the traditions they come from and supporting ethical harvesting and indigenous communities. It's skincare with a soul, blending time-tested healing traditions with effective, science-backed results.

Perfect for conscious millennials and Gen Z who want more than just “clean beauty,” DRAVYA stands for transparency, tradition, and transformation. Every product comes with a story—about where its ingredients come from, and how to turn using it into a meaningful ritual.

Visual Identity

DRAVYA’s visual style is calm, grounded, and deeply intentional—reflecting the brand’s connection to Sanskrit roots and plant-based healing. It feels premium, yet approachable. Traditional, but still fresh and modern.

Logo & Symbolism

The logo is built around the lotus, a powerful symbol that ties beautifully into the brand’s story:

  • Transformation – Like a lotus growing from mud, DRAVYA transforms raw plant materials into something pure and divine.

  • Feminine & Spiritual Energy – It reflects nurturing energy and spiritual growth, important themes in Ayurvedic healing.

  • Human Connection – The shape suggests open arms, inviting us into ritual and heritage.

  • Purity & Light – Every petal and glow symbolizes beauty emerging from intention and care.

It’s not just a logo it’s a storytelling device in itself.

Packaging Philosophy

DRAVYA’s packaging is more than just beautiful—it’s intentional. Every detail is designed to slow you down and help you truly connect with your skincare ritual.

The design is clean but not cold. It respects the past and speaks to today’s conscious customer. The color palette, lotus symbol, and tactile feel come together to turn the simple act of opening a bottle into a sensory ritual.

Rather than rushing through a routine, DRAVYA invites you to pause and be present. That’s what sets it apart not just how it looks, but how it makes you feel.

a car in front view
a car in front view
a car in front view
a car in side view
a car in side view
a car in side view
tail light of car
tail light of car
tail light of car
tail light of car
tail light of car
tail light of car

More Projects

Create a free website with Framer, the website builder loved by startups, designers and agencies.