Bumibaru

As Bumi Baru entered a new phase of growth, the existing identity no longer reflected the scale, credibility, and expertise behind its proven soil restoration model. The rebrand was built around the core idea of transformation, the ability to turn degraded, unproductive land into fertile, valuable assets that benefit both communities and ecosystems. Every element of the identity was designed strategically to reinforce this positioning. The custom symbol is constructed from repeating “B” forms that subtly reference the brand name, while converging around a central star-like shape that represents transformation, value creation, and positive impact. Its structured geometry evokes soil layers, managed landscapes, and systematic restoration, communicating expertise and reliability rather than relying on conventional environmental clichés. The earthy clay gold and deep brown palette draws inspiration from soil, harvest, and long-term value creation, while carefully placed blue accents symbolize restoration, water, and ecological renewal. Complemented by a clean typographic system, custom iconography, and a data-driven visual language, the identity positions Bumi Baru as a trusted soil restoration partner capable of delivering measurable environmental, social, and financial outcomes at scale.

Bumibaru - https://www.bumibaru.co/
Full case study - https://www.behance.net/gallery/250562373/Bumibaru